Sherco Names New Exclusive U.S. Distributor: What Riders Should Know

There’s been quite a bit of concern about what was happening with the SHERCO brand here in the United States. Sherco has long been respected internationally for its premium components, competitive performance, and race-bred engineering.

Like many other riders, we were surprised by the news last month that “SHERCO USA” was closing their doors. We heard from a few riders concerned about what this could mean for parts available, upcoming models and the longevity of the SHERCO brand itself. 

All that concern was alleviated last week when Sherco Racing Factory announced that Sherco US, based in Jonesboro, Arkansas, would be the official distributor for all Sherco motorcycle, parts and accessories in the United States. We are very excited about this news, as it signals a new phase for the French manufacturer’s U.S. presence after a period of operational uncertainty.

We were stoked to hear that James Jordan, the new owner/importer behind Sherco US, is a rider himself and was a huge Sherco fan, stepping into the powersports world to continue the growth of this strong brand. 

The 2026 Sherco models have already started arriving and are on our showroom floor. We are especially excited about the 2026 Sherco SE 300, which continues Sherco’s two-stroke legacy, blending agility, punchy performance, and top-tier suspension. 

If you are chasing rough trails, rock gardens, or big technical challenges—and you want a ready-to-ride, full-spec package, then Sherco SE 300 deserves serious consideration. This enduro bike checks the boxes as a compact, high-performance two-stroke, built for technical terrain and hard riding - making the standout handling and excellent suspension a pure bonus.